Check out this reel showcasing The Second City’s brand-new merchandise collection! Featuring the iconic audio from the Kardashians saying, "look at this," this reel was a fun and stylish way to introduce our fresh lineup of merch.

My aim with this reel was to combine humor and fashion, bringing a touch of pop culture to our merchandise launch. By using the recognizable Kardashian audio, I wanted to create an instantly relatable and shareable piece of content that resonates with our audience and encourages them to check out our new merch.

As a social media manager and content creator, I focus on crafting visually appealing and entertaining content that aligns with our brand's voice. For this project, I utilized high-quality videography and dynamic editing techniques to ensure each product was showcased in the best light. The process involved coordinating with our merchandise team, planning the shoot, and creatively editing the footage to match the playful audio.