Video Description:

Dive into the world of functional fitness with our synchronized plyometric demonstration, showcasing the power and precision of plyometric exercises. Watch as our athletes perform a series of explosive movements in perfect harmony, highlighting the benefits of this dynamic workout.

Inspiration and Philosophy:

Plyometric exercises are a cornerstone of functional fitness, combining strength, speed, and coordination to enhance overall athletic performance. This video aims to inspire viewers by demonstrating the beauty and effectiveness of synchronized plyometrics, encouraging them to incorporate these powerful movements into their fitness routines.

Background and Process:

Filmed in our state-of-the-art fitness studio, this video features a team of athletes performing a series of synchronized plyometric exercises. The choreography was carefully designed to showcase the strength and agility of our participants, emphasizing the importance of timing and technique in plyometric training. Through this demonstration, we aim to highlight the versatility and benefits of plyometrics, encouraging viewers to embrace this dynamic form of exercise in their own workouts.

Video Description:

Join our expert Personal Trainer Elle as she demonstrates the benefits of plyometrics in this engaging video. Watch as Elle guides you through a series of explosive exercises designed to enhance strength, speed, and overall athletic performance.

Inspiration and Philosophy:

Plyometrics are a vital component of athletic training, offering significant benefits for strength and speed. We believe in educating our members on the scientific principles behind our training methods. This video reflects our commitment to providing high-quality, science-backed fitness education.

Background and Process:

Filming Elle’s plyometrics demonstration was an opportunity to showcase both her expertise and the effectiveness of plyometric exercises. We aimed to provide a clear and engaging demonstration, emphasizing the scientific benefits and practical applications of incorporating plyometrics into a workout routine.

Video Description:

Join actor and influencer Marco DelVecchio as he highlights the luxurious feel and benefits of our Premium Eucalyptus Towels. Watch Marco demonstrate how these towels enhance his post-workout routine, bringing a touch of spa-like comfort to his fitness regimen.

Inspiration and Philosophy:

At Alter Athletic Club, we believe in providing our members with top-tier amenities that enhance their overall fitness experience. Our Premium Eucalyptus Towels are designed to offer unmatched comfort and refreshment. This video, featuring Marco DelVecchio, aims to showcase how our towels contribute to a premium, relaxing post-workout experience.

Background and Process:

We wrote, filmed, and posted this entire collaboration in less than 1 hour! Collaborating with Marco DelVecchio, we set out to create a promotional video that truly captures the essence of luxury our towels bring. Filmed in various locations throughout the gym, Marco's authentic reactions and interactions with the towels highlight their superior quality and benefits. This promotional video is a testament to our commitment to providing the best for our members, blending practicality with a touch of elegance.

Video Description:

Experience the fun and strength you can experience on Alter’s rooftop! Featuring two shirtless trainers pushing each other to new goals! Set against the backdrop of our beautiful, sunny rooftop, this video highlights the power and determination of our athletes.

Inspiration and Philosophy:

Our rooftop workouts are designed to combine the benefits of fresh air and challenging exercises. The weight sled push is a testament to our philosophy of pushing boundaries and achieving peak physical performance. This video captures the grit and determination that define our training sessions.

Background and Process:

Shot on our stunning rooftop sky-gym, this video showcases the raw power and athleticism of our participants. We focused on capturing the intensity and effort involved in the weight sled push, highlighting the scenic views and unique training environment.

Video Description:

Check out the precision and power of our synchronized kettlebell flow! This video showcases a group fitness promo featuring participants moving in unison with kettlebells, demonstrating strength, coordination, and teamwork.

Inspiration and Philosophy:

Kettlebell training is a cornerstone of functional fitness, and our synchronized flows add an element of rhythm and teamwork. We believe in harnessing the power of collective movement to inspire individual progress. This video reflects our commitment to innovative and effective training methods, as this video was posted in time for class members to learn it ahead of time, making it a valuable tool for our fitness programming!

Background and Process:

Filming the synchronized kettlebell flow required meticulous planning and coordination. We aimed to capture the fluidity and strength of the participants, emphasizing the importance of teamwork and precision in achieving fitness goals.

Video Description:

Take a serene journey through our rooftop sky-gym with this calming tour video, ending with a breathtaking view of the sunset. Experience the tranquility and beauty of our rooftop space, designed to provide a peaceful escape for our members.

Inspiration and Philosophy:

Our rooftop gym is more than just a fitness space; it's a sanctuary where members can find balance and relaxation amidst their workouts. The panoramic views and serene atmosphere are integral to our holistic approach to wellness. This video aims to capture the essence of tranquility that our rooftop offers.

Background and Process:

This calming rooftop tour was filmed to showcase the unique and peaceful environment of our sky-gym. The video focuses on the architectural beauty and the natural surroundings, culminating in a stunning sunset view. We aimed to provide viewers with a sense of relaxation and inspiration, highlighting the harmonious blend of fitness and tranquility that defines our rooftop space.

Video Description:

Check out the high-energy atmosphere of our group fitness studio with this compilation video, featuring a variety of exercises from one of our dynamic classes. Watch as participants move through different workouts, showcasing the intensity and excitement that our classes offer.

Inspiration and Philosophy:

Our group fitness classes are all about community, motivation, and pushing personal boundaries. We aim to create an environment where everyone feels supported and encouraged to reach their fitness goals. This video encapsulates the collective drive and enthusiasm of our members in a format that increased reach, engagement, and awareness of our group fit offerings significantly.

Background and Process:

Capturing the essence of a single class, this video was shot to highlight the diverse range of exercises and the vibrant energy that defines our group fitness sessions. We focused on portraying the dedication and effort of our participants, making sure to showcase the unity and spirit that make our classes special.